FORM is a Moscow based architectural bureau. They design unique public and private facilities. Our task was to develop a new way for FORM to communicate about their work and create a graphic identity to match it.
During joint workshops we have formulated three subjects that describe their approach: Community, Method, Projects.
Community — ideas that are born out of collaboration; Method — conceptual framework of projects; Projects — were ideas get their material form.
Using that concept we proposed a dynamic logo with three states for each theme, it also has a variable fonts version to create smooth animations on the web.
FORM’s website also has three sections. “Community” is a mood board curated by the team. Here they post links to articles, projects and events. “Method” is a library of bureau’s own articles and studies. “Projects” is a portfolio page, were big images become the main focus.