The festival was established in 1998. Since then the main goal of the festival was to promote modern art among russian audience. For it’s 20th anniversary NET decided to update the identity and create a consistent visual style, that did not exist previously.
The new logo has three size variations: the “S” size is for compact spaces like social media, “M” is the basic version, “XL” is for large formats, e.g. billboards and clothing.
We have developed the system that allows to update the key visual every year while keeping the logo and basic identity elements in place. The new identity was presented as a manifest — bold white typography on black background.