MART Festival
The International Festival of Culture Mart in Tel Aviv annually presents a wide program of events covering new areas of the theater, music and dance industries. The festival is organized by the Mart Foundation.
We have developed a new logo for the foundation and the identity of the festival. The main metaphor of style is dawn, sunrise, as an image of new opportunities and the discovery of new young artists.
The typography is built on a combination of two contrasting typefaces — an elongated monospace serif and a narrow grotesque. The composition of the festival logo illustrates the main direction of the festival and the foundation. Mart stands for Modern Art, so we separated the M to emphasize that.
