For NIMA's identity, we designed a custom typeface of the same name. NIMA’s projects focus on non-Eurocentric art, so we decided to base the characters on the world's writing systems, merging the west's Latin script, the north's runic alphabet, the east's hieroglyphs, and the south's Oceanic glyphs.
NIMA, which means "sun" in Tibetan, represents the institution's mission to shed light on long-hidden and marginalized cultural phenomena. To emphasize this idea, we used solar symbols from various cultures in the identity. We adapted these graphic elements to match the font and fit the grid.