ESH Typeface Merch
The appearance of the custom ESH Typeface is a big event for us, which we decided to celebrate with a special merch drop.
The process of working on our font was like a chef working on a new dish: we chose the best ingredients, looked for the right balance of flavors, argued about fat content, and gave it to friends to try to hear their opinion. That's why the prints turned out “edible”.
The collection features three T-shirts, each with a unique 3D print made using letters from the ESH Typeface, styled as dough, sandwich, and cereal. All T-shirts are oversized, made from 100% cotton, and delivered in pizza boxes.
For the merch photoshoot, we picked food-inspired locations: a café and a supermarket. We embraced an authentic reportage style — direct flash, quirky angles, “random” shots, and raw emotions. And, of course, lots and lots of delicious food.
Design
Phillip Tretyakov
Art Director
Stefan Lashko
Art Director
Katya Daugel-Dauge
Typeface Design
Polina Syrvatka
Lead Designer
Nina Zakharova
3D Art for prints
Evgenia Maximova
Photoshoot Art Direction
Alena Krachkovskaia
Packaging Design
Ivan Matskevich
Producer
Evgenia Maximova
Photographer
Ksenia Ovchinnikova
Photographs
Nadya Kosenkova
Photographs
Daria Gadalova
Photographs
