The launch of the custom ESH TYPEFACE font is a big event for us, and we decided to celebrate it with a special merch drop! The process of creating the ESH font felt like crafting a new dish: we searched for balance, debated "richness," and had friends try it to hear their feedback.
The prints in the collection turned out to be "edible." It features three prints inspired by ESH font symbols: dough, sandwich, and cereal. All T-shirts are oversized, made from 100% cotton, and delivered in pizza boxes.