The invasion, which began on February 24th, has rendered us speechless. Unable to return to normalcy, we are still processing our place in these events.
Despite this, we continue designing communication, creating websites, conducting research, and sharing knowledge with our students. Although our work is now decentralised, we have managed to keep our team together by collaborating from all over the world.
Our process is still guided by empathy and the desire to help our clients achieve their goals. However, we recognize that there is a need for change.
In our new logo, we attempted to reflect this need. Humanistic, soft and flawed, it is the antithesis to the previous one and serves as our response to the brutal, cynical and inhumane context, in which we currently find ourselves.
Today, we must rethink our operating principles. Yet our main goal remains to assist businesses and entrepreneurs in defining themselves through honest and transparent means. We believe it is more important now than ever before.