ESH Typeface
We love crafting brand identities with custom display typefaces, and this time, we decided to create our very own. In 2022, we refreshed the ESH logo, giving it a more humanistic touch. We needed our new font to match this vibe while being versatile enough to look good across various media.
We decided to open up the development process by streaming it weekly on our Telegram channel, ESHPRESSO. Subscribers could interact with our sketches, reacting and voting for the coolest letters.
The ESH Typeface is a display typeface that blends geometric precision with lively curves and a hint of retro charm.
The typeface allows us to tweak the intensity by choosing alternative characters. So, for that extra kick, we can sprinkle in spicier letters from the supplementary style set.
The uppercase and lowercase characters here really play up their differences: capitals have a sleek, pseudo-monospaced geometry, while the lowercase is wider and more expressive. They harmonize well, allowing mood shifts without style clashes.
The typeface comes loaded with emojis and all sorts of expressive symbols, because who doesn’t want some humor in their font?
Case study design
Motion Design
3D Art
Lead Designer
Polina Syrvatka