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FORM is a Moscow based architectural bureau. They design unique public and private facilities. Our task was to develop a fresh way for FORM to communicate their work with a graphic identity to match.

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During joint workshops we have formulated three subjects that describe their approach: Community, Method, Projects.

Community — ideas that are born out of collaboration; Method — conceptual framework of projects; Projects — where ideas get their material form.

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Using this concept, we proposed a dynamic logo with three states for each theme. It also comes in a variable font version for smooth web animations.

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FORM’s website also has three sections. "Community" is a mood board curated by the team. Here they post links to articles, projects, and events. "Method" is a library of the bureau’s own articles and studies. "Projects" is a portfolio page, where big images become the main focus.

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