HR Brand Award 2024
HR Brand Award is the leading competition in the Russian HR industry. The hh.ru team approached us to create a new identity that conveys the award’s status as the “Oscar” of the HR world, blending the spirit of theatrical mystery and celebration.
The logo embodies the idea of attraction — bringing professionals together, drawing top HR experts, and turning them into stars. We preserved continuity with the previous version while refining the shape to make it more minimal and contemporary.
The 2024 key visual — a curtain — continues the award’s theatrical aesthetic. Its flowing form echoes the star-shaped logo, with soft folds mirroring the petal-like contours of the mark. Dynamic motion graphics, lighting, and animated icons amplified the sense of spectacle on stage.
We designed and produced premium printed materials — envelopes, bags, and invitations — bringing the identity into the physical world. The new trophy, cast in clear epoxy with a brass emblem inside, became a symbol of light, recognition, and the energy of the HR community.
Art Director
Phillip Tretyakov
Lead Designer
Polina Syrvatka
Designer
Daria Gadalova
Designer
Anna Kolysheva
Designer
Maria Dulova
Motion Designer
Varya Fomicheva
Project-manager
Ivan Matskevich
Agency Partner
Valera Kozhanov
Art Direction (Case Study)
Stefan Lashko
Art Direction (Case Study)
Ksenia Ovchinnikova
Designer (Case Study)
Anastasia Lipyagovskaya
Motion Designer (Case Study)
Varya Fomicheva
Project Lead, HR Brand Award (hh)
Marina Myagkova
Head of Event Department (hh)
Olya Rodionova
Design Director (hh)
Mikhail Ponomarenko
Head of Communication Design (hh)
Kristina Ostrovaya
Account Manager, Design Department (hh)
Maria Novikova
Account Manager, Design Department (hh)
Anna Ryumina
Photo
Sergey Serichenko
Photo
Slava Semyonov
Client
hh.ru
Year
2023-2025