HR Brand Award 2026
The HR Brand Award by hh.ru is an annual competition among companies, recognizing achievements in the field of human resources management.
In 2023, we created a new identity for the award around the concept of “the Oscars of HR” — gold, black and black-tie elegance. Each year, we develop a new Key Visual. For its 20th anniversary, we introduced a minimal firework inspired by the Roaring Twenties and custom “20 years” lettering.
The striped firework graphic became part of the award logo’s star and translated seamlessly into motion design, from title sequences to venue screens. The visual language also extended to print materials, where embossing and gold foil created a luxurious yet restrained aesthetic.
Creative Director
Phillip Tretyakov
Art Director
Ksenia Ovchinnikova
Lead Designer
Dasha Gadalova
Designer
Masha Zlydneva, Arina Shokareva
Type Designer
Ekaterina Daugel-Dauge
Motion Designer
Varvara Fomicheva
Project-manager
Ivan Matskevich, Sofia Tsotseria
Designer (Case Study)
Alina Molchanova
Photographer (Case Sudy)
Sofia Kompaneytseva
Project Manager (Case Study)
Rumiya Akhmeletdinova
Design Director (hh)
Mikhail Ponomarenko
Head of Communication Design (hh)
Kristina Ostrovaya
Art Director at hh Design Studio
Sergey Mikhalev
Designer at hh Design Studio
Denis Bogautdinov, Polina Turkina
Account Manager at hh Design Studio
Maria Novikova
Head of Events at hh
Olga Rodionova
Head of the HR Brand Award at hh
Marina Myagkova
Client
HeadHunter
Year
2025–2026