We developed a new logo for the foundation as well as the festival's new identity. The identity's main metaphor is the dawn, or sunrise, which represents emerging opportunities and the discovery of young artists.
The typography is built on a combination of two contrasting typefaces — an elongated monospace serif and a narrow grotesque. The composition of the festival's logo illustrates the main focus of both the foundation and the event. MART stands for Modern Art, so we split off the M to emphasise that.