Medieval romance
Medieval Romance is a photography project created for Avito’s Design Department. Inspired by the idea that beauty and imagination help us experience reality more deeply, the project invites people to step away from everyday life and enter a romantic medieval tale.
Building on Avito’s employer brand visual metaphor, the project reimagined medieval aesthetics through the lens of romance and contemplation. Flowers, contemporary styling, and a vintage Petzval lens helped bring this character to life.
To preserve the experience beyond the day of the shoot, a selection of photographs was printed using the cyanotype process. These handcrafted prints became tangible keepsakes and a physical extension of the project itself.
Creative Director
Creative Director
Art Director
Case Study Designer
Printmaker
Sofia Kompaneytseva
Project Manager
Rumiya Akhmeletdinova
Photographer & Retoucher
Dmitry Bulin
Stylist
Olga Losina
Hair & Makeup Artist
Elena Zubareva, Natalia Perminova
Florist
Elizaveta Ambrasovskaya, Victoria Kareva
Producer
Olga Drozdova
Design Director (Avito)
Andrey Tarasov
Creative Director (Avito)
Dima Sullivan
Creative Producer (Avito)
Natalia Lilikova
Client
Avito
Year
2026