Playground

Playground
Playground

Playground is well-known among Moscow’s basketball fans for their indoor courts. Now, they bring their two passions — basketball and street fashion — to the international stage, opening a store in Istanbul where style meets the game.

Playground

We created a logo that fuses the circle and triangles from Istanbul’s emblem with the shape of a basketball. Built to stand out from tiny icons to bold storefronts — even in motion — and paired with a serif and a black-and-white palette, it channels that timeless fashion aesthetic.

Playground
Playground
Playground

The challenge was to craft an identity that would help Playground make a confident entry into a new market — one that leaned toward fashion rather than pure basketball, while feeling perfectly at home in Istanbul.

Playground
Playground
Playground
Playground
Playground
Playground

We carried the identity into the store’s website, giving it the same visual energy and building on it with lines that structure the pages and echo basketball court markings.

Playground
Playground
Playground
Playground
Playground
Playground
Playground
Playground

On the street or online, the result is clean, with a touch of nostalgia, yet always relevant. It’s honest, grounded in Istanbul’s identity, and true to the basketball community.

Playground
Playground
Art Direction (Branding)

Phillip Tretyakov

Design (Branding)

Anna KolyshevaDasha Gadalova

Brand Mark Design

Ekaterina Daugel-Dauge

Project-manager

Ivan Matskevich

Agency Partner

Valera Kozhanov

Creative Direction (Web)

Violetta Postnova

Art Direction (Web)

Aleona Melnikova

Design (Web)

Dasha Gadalova

Motion Design

Varvara Fomicheva

Text Editing

Katya Rudaia

Photos

Artem Stepanov

Client

Playground

Year

2024