Samolet is a major developer creating not just residential buildings, but entire neighborhoods and lifestyle services. The restyling is based on collaboration with the Samolet brand team and the Pragmatika studio.
The esh team reimagined the key elements of the brand's identity. Our solutions were based on the concept of the home—as the center of a person's life, attracting people, events, and emotions.
The updated typography creates a warmer brand image. The combination of CoFo Sans sans serif and Robert accent italic makes the typeface more vibrant and expressive, helping to establish a hierarchy of messages, highlight semantic accents, and hold attention in communications.
We also reimagined the motion and signature photo container, whose movement is based on a central axis, a unique symbol of gravity. Even while remaining static in a slight perspective, this technique maintains a sense of movement and becomes a recognizable element of the composition.
