Sneakerhead is a streetwear shop in Moscow. Our goal was to change the previous urban looking-logo to something more associating with contemporary fashion.
Everyone knows that feeling of opening a box with brand-new sneakers — that’s where the idea for the new Sneakerhead logo comes from. In the “S” sign you can see two sneakers packed together like they are in the box.
Based on the form of “S” we made a futuristic-looking logo. We also used the idea of mirrored objects in posters and other formats. Other elements of the identity match that technical look: lots of black and white graphics, square grid, monospaced font.