The International Typographic Festival Typomania is an annual type, typography, calligraphy and video event. The aim of the festival is to collect and connect as many type fans as possible and turn them into a professional community.
The main theme for this year’s festival was “East-West”, so our goal was to create a collaboration with designer from different parts of the world and try to communicate with them using the universal language of visual form.
Anyone could go to the website and get a randomly generated brief consisting of four parameters: form, proportions, font and keywords. Then we used all these logos that people sent us as a base of the visual identity.
Around 505 logos were selected and put together into a poster.
9 best logos were made into light-box trophies for the winners of the video competition