Utopia
Utopia, an independent international orchestra led by the renowned conductor Teodor Currentzis, brings together exceptional musicians from around the world in pursuit of the most uncompromising sound.
Teodor Currentzis infuses performances with mystery and ritual. Utopia orchestra aims to gather elite musicians, forming a dream team. The brand identity merges these ideas, presenting Utopia as a "secret community of musicians," blending excellence with an air of the esoteric.
The Utopia typeface, exclusively crafted for this project, has become the cornerstone of the brand identity. Drawing inspiration from cryptography and the symbolism of medieval alchemy, the Utopia Typeface offers two distinct stylistic sets.
The Light version is designed for legible headings in concert listings, brochures, and posters, while the Hard version provides a more expressive letter set for shorter copyrights on merchandise and dynamic typographic web animations.
Utopia Typeface is based on Inter Typeface and created under Open Font License. The Light version is designed for legible headings in concert listings, brochures, and posters. In contrast, the Hard version provides a more expressive letter set for short, impactful text on merch and social posts.
When designing the website, we centered our approach around community and diversity, focusing on the immersive world of Utopia Orchestra. The homepage acts as an entry point, guiding users to explore deeper layers of the orchestra. The introduction unfolds progressively indicated by a progress bar.
Design
Art Direction (Branding)
Phillip Tretyakov
Design (Branding)
Kirill Turygin, Anna Kolysheva
Typeface Design
Kirill Turygin, Ekaterina Daugel-Dauge
Art Direction (Web)
Violetta Postnova
Design (Web)
Aleona Melnikova
Project Management
Secret Advisor
Stefan Lashko
Typefaces
Utopia Typeface (by Kirill Turygin, Ekaterina Daugel-Dauge)
Iowan Old Style
Client
Utopia Orchestra
Year
2023