Y.Rent is a service that makes it easy to find the perfect home or tenant. Our team helped develop their visual identity to convey a reliable and human-centered brand that radiates convenience.
We chose the keychain as the main visual metaphor. Its silhouette resembles a house, which helps to evoke the cozy feeling of home. In this sense, the keychain is a keeper of comfort: when you leave the house with your keys, you carry a piece of home with you.
The keychain with a ring used in the app icon represents the link Y.Rent creates between tenants and property owners by matching people to their ideal home. The circular ring hole is a recurrent motif that ties in all visual elements of the brand.
For the main color, we chose a shade of purple that looks dependable without being dull. It reflects the brand's service element, contrasting perfectly with orange and yellow for more human warmth.
Adding charm are lively vector illustrations, which introduce Y.Rent's audience as relatable owner and tenant characters complete with animal companions. Most notably the black cat, inspired by the lead designer’s feline friend.
Just like a good cardboard box on a moving day, the Halvar typeface is simple, straight and weighty, making sure Y.Rent's brand resonates from screens to streets.